Multi-sided platforms in B2B contexts: The role of affiliation costs and interdependencies in adoption decisions Academic Article

authors

publication date

July 18, 2019

published in

Industrial Marketing Management Journal

Digital Object Identifier (DOI)

https://doi.org/10.1016/j.indmarman.2019.07.001

has global citation frequency

https://vivo.tib.eu/demo/individual/gcf_W2958729941 Global Citation Count

start page

212

end page

223

volume

84