selected publications

• academic article

  • Development and Validation of an Instrument to Measure the Perceived Benefits of Digitalization in Manufacturing.  IEEE Transactions on Engineering Management.  71:8288-8306. 2024
  • Examining the relationship between blockchain capabilities and organizational performance in the Indian banking sector.  Annals of Operations Research.  2023
  • Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement.  International Journal of Information Management.  52:102069-102069. 2020

• conference paper

  • Analysing the relationship between social media analytics practices, customer engagement, and business performance in the Indian retail industry.  HAL (Le Centre pour la Communication Scientifique Directe). 2018