Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement Academic Article

authors

publication date

January 31, 2020

published in

International Journal of Information Management Journal

Digital Object Identifier (DOI)

https://doi.org/10.1016/j.ijinfomgt.2020.102069

has global citation frequency

https://vivo.tib.eu/demo/individual/gcf_W2999984936 Global Citation Count

start page

102069

end page

102069

volume

52