Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: an empirical examination in two product categories
Academic Article
Overview
publication date
- January 1, 2024
published in
Identity
Digital Object Identifier (DOI)
Additional Document Info
has global citation frequency
- https://vivo.tib.eu/demo/individual/gcf_W4392401524 Global Citation Count
start page
- 226
end page
- 252
volume
- 95
issue
- 1/2