Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users Academic Article

authors

Haikel-Elsabeh, Marie

publication date

July 3, 2023

published in

Journal of Current Issues & Research in Advertising Journal

Digital Object Identifier (DOI)

https://doi.org/10.1080/10641734.2023.2218420

has global citation frequency

https://vivo.tib.eu/demo/individual/gcf_W4385075327 Global Citation Count

start page

252

end page

273

volume

44

issue

3