How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models
Academic Article
Overview
publication date
- December 2, 2022
published in
Identity
Digital Object Identifier (DOI)
Additional Document Info
has global citation frequency
- https://vivo.tib.eu/demo/individual/gcf_W4310691032 Global Citation Count
start page
- 122199
end page
- 122199
volume
- 187