Hitting the Right Target? Pricing and Advertising Strategies in Digital Markets Academic Article

authors

publication date

January 1, 2022

published in

SSRN Electronic Journal

Digital Object Identifier (DOI)

https://doi.org/10.2139/ssrn.4022560

has global citation frequency

https://vivo.tib.eu/demo/individual/gcf_W4210337137 Global Citation Count