Emerging market orientation: advertising and promotion in the French telecommunications sector: 1952-2002 Academic Article

authors

publication date

July 10, 2021

published in

Journal of Historical Research in Marketing Journal

Digital Object Identifier (DOI)

https://doi.org/10.1108/jhrm-07-2020-0026

has global citation frequency

https://vivo.tib.eu/demo/individual/gcf_W3182190382 Global Citation Count

start page

112

end page

138

volume

13

issue

2