BIBLIOGRAPHIE: Mesurer l'audience des médias. Du recueil des données au média-planning Academic Article

authors

Décaudin, Jean-Marc

publication date

September 1, 2002

published in

Recherche et Applications en Marketing (French Edition) Journal

Digital Object Identifier (DOI)

https://doi.org/10.1177/076737010201700309

has global citation frequency

https://vivo.tib.eu/demo/individual/gcf_W2321263981 Global Citation Count

start page

110

end page

112

volume

17

issue

3