Sponsored Search Engines in Competition: Advertisers Behavior and Engines Optimal Ranking Strategies Conference Paper

authors

publication date

July 1, 2011

published in

Digital Object Identifier (DOI)

https://doi.org/10.1109/mascots.2011.19

has global citation frequency

https://vivo.tib.eu/demo/individual/gcf_W2108724385 Global Citation Count

start page

96

end page

103